Mastering today’s B2B Buyer’s Journey is Crucial to Winning in B2B Marketing - Mark Donnigan Interview

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

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Here’s What Works Today

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other realities about contemporary B2B marketing. We discuss exactly how the acquiring trip is now entirely fragmented and the way that neighborhood structure can aid online marketers retake control of the explorat

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